the goals we don’t (but should) acknowledge

“The Goals We Don’t (But Should) Acknowledge”

Goals.  We all have them.  Some typical goals might include things like:

  • Generate $10,000 in sales this month
  • Develop 10 new clients
  • Double company market share

Goals can be motivating and by definition, they (hopefully) set the framework for our critical tasks list from day to day and week to week.

What you rarely hear are goals like these:

  • I don’t want to fail
  • I don’t want to look stupid
  • I don’t want to make mistakes

But the truth is that behind every written achievement oriented goal  is an unwritten and unspoken one based in fear and doubt.  We don’t give voice to them because we believe that to give them voice is to give them power.  In reality, not giving them voice and not acknowledging not only gives them power, it creates space for them to dominate over your achievement goals.


We each have these little (or big) things called “gremlins”.  A gremlin is that voice inside your head that gives you all the reasons why something won’t work and why you can’t be successful when you technically have the competency to accomplish the goal.  In other words, it is the unconsciuos manifestation of the personal limits that we put on ourselves brought about by our external and internal conversations related to fear (not reality).  Thus, when you haven’t dealt with your gremlins and they come up against your achievement goals, more often than not, the gremlin wins.  Worse still, you may not even understand what happened!

We want to be powerful, high achieving, purposeful entities but we don’t want to be called on in class!  In so doing,  the underlying (and safe) goal becomes “to do as little as possible”.  To “fly under the radar” which clearly sabotages the goal you really want to achieve.

If you want to empower yourself then acknowledge your underlying fears.  It’s not silly to have a goal of speaking up in a meeting “even if I ask a stupid question” or posting a blog article that 97% of the world disagrees with.  The point is that, in our journey to achievement…in our journey to greatness, our imperfections will show up so decide up front what your tolerance is, go for it and step into being remarkable!

Continued Success!

2 Responses to “the goals we don’t (but should) acknowledge”

  1. Billy Kirsch says:

    I still speak up in class, or rather, I’m always the one to ask the ‘stupid’ questions. I can’t help myself because my curiosity is strong. Sometimes, this is annoying, but ultimately ‘going for it’ is the only way to go through life. Thanks for a great post.

    • Valerie Pendergrass says:

      Agreed Billy and thank you. I hope that more will adapt your “go for it” mentality!!