Archive for August, 2008

improve your website success – tip #4

Friday, August 29th, 2008

QuotationmarksIt's time again for the weekly website tip!  This week I'm giving you one of my absolute favorite tips..


I'm a great fan of quotations.  I find them inspirational and motivational and the right quote mixed in with your copy can really help connect the reader with your content.  Obviously, you don't want to overdo it and risk having more quotes than copy, but the right quote can make all the difference in the experience of your reader.

If you're looking for some    Read More

are you boiling?

Thursday, August 28th, 2008

Froginwater Every time I hear this anecdote I smile because it really is relevant to how we approach our careers and professional ventures - especially in these times.

It goes something like this:

If you place a frog in boiling water, the frog will jump out because of the heat.  However, if you place the frog in the water while it's cool and slowly turn up the temperature the frog will boil to death because it doesn't recognize the change in temperature.

"Gross-ness" aside..

How often have you been the frog?

I    Read More

when you hear the dogs in the distance

Wednesday, August 27th, 2008

Harrietttubman My husband and I have been watching the Democratic National Convention this week and, if you aren't aware, Hillary Clinton gave a rousing speech last night in order to support unity in the democratic party as, apparently, she's got some folks who just refuse to give up the ship...

I enjoyed the speech and felt it did its job but what inspired my blog for today was her reference to Harriett Tubman.  Admittedly, my husband follows politics in    Read More

man…i’m ready for a vacation

Tuesday, August 26th, 2008

Images2 Today is a tired day.

You know the kind where you're just cranking stuff out and then at some point it hits you?

That's me.  It's been a great day.  Lots of "productivity" but man, I'm feeling it...

I'm reminded of a recent church service in which my minister was preaching about rest in regards to the Sabbath and I found myself thinking (and wondering about) how often we rest....period.

Yes, we take vacations and long weekend, but do we really rest?

After all,    Read More

inspired by a lifetime movie or just inspired?

Friday, August 22nd, 2008

Estess sisters Ninety-five percent of the time my husband and I agree on our television viewing.  We are both avid sports fans so when we do have an opportunity to watch television that is usually what you'll find (other than our daughters cartoons) but occasionally, I get a yen for a good Lifetime movie and they are definitely not on my husbands "desired viewing" list....(Guys, hang in there with me..)

I like them for the reason Lifetime produces them...they are    Read More

improve your website success – tip #3

Thursday, August 21st, 2008

Caricature Well it's "tip time", that time of the week where I give you my latest tip for improving copy and/or content on your website.  For some of you, these will seem pretty basic but believe me when I say that I have reviewed enough websites that didn't contain some of the basics (let alone the basics plus) that I was inspired to begin these tips!  That being said....


Now, I have had many discussions on whether or    Read More

a storm’s a comin’

Tuesday, August 19th, 2008

Hurricane I reside in Florida and as I write this, Tropical Storm Fay is visiting.  Not as imposing as first expected but still present enough to take lives and in general, wreak a bit of havoc for a few days.

I am always intrigued during hurricane season by our early warning systems (translated "early panic" systems). While I understand the criticality of early warning given the devastating nature of these storms, it's an amazing exercise in human nature when I observe the impact of early information on our lives    Read More

is mcdonalds really an option?

Wednesday, August 13th, 2008

Welcome_to_mcdonalds Fellow greatness guru and expert partner Jason Alba (Founder/CEO of JibberJobber) wrote a great blog post the other day about job seekers considering work at McDonald's when Plan A isn't working out too well.

When I saw the post, I smiled (actually I laughed) because on a personal note, I once knew a gal who spent two years unemployed.  Of course, she was always looking for work but she was fairly experienced in her field and opportunities at her level were not    Read More

Improve your website success – Tip #2

Wednesday, August 13th, 2008


All too often I review websites that are clearly designed for "all comers" and in so doing, speak to no one at all.  It is critical...critical....critical that you identify the market you want to speak to and design your website copy to draw and speak to that audience.

Do you know who your audience is?  Some things to consider:

Race,  age, income, disabilities, mobility (in terms of travel time to work or number    Read More

ingredients for greatness

Monday, August 11th, 2008

Phelps I love the Olympics.  The best athletes in the world competing to be the best athlete in the world....  You've gotta love that.  It's not just about the competition. It's about the stories.  Oldest Olympians.  Youngest Olympians.  Mothers. Fathers. Sons and daughters.  All fulfilling a dream.  For some, their first Olympics.  For others, their last.  For all, an amazing life experience.

During the Olympics, we see examples fo greatness over and over and over again.

How does that happen?  What makes one great in their sport? In their field?

I    Read More